Business Administration (B.B.A) - Shri Nehru Maha Vidyalaya

The department of Business Administration was started in 1989. From the inception we work with the objective to offer highly professional business administration practice to the students to par with the global standard. We offer Bachelor of Business Administration (BBA), UGC Add on Course (Advertising Management) and a Certificate Course (Successful Startup).

Vision

“To develop the analytical and strategic management skills in students, using real time concepts derived from a wider range of academic disciplines and enable them to respond innovatively and effectively to the challenges of the global business environment.”

Mission

“To provide holistic and value based professional education relevant to the country’s progress in the field of business administration.

To develop managerial skills by educating recent trends in business administration through case study analysis, role play, and management tasks.”

Academic Activities (2023-24)

Guest Lecture/Invited Lecture

S.No	Date	Name and Designation of the Resource Person	Topic	Venue	Beneficiary
1	21/08/2024	MS. KANMANI SURESH	FRESHMEN INDUCTION PROGRAMME	APEX HALL
2	27/09/2024	MR. SWARAJIT ALAKANADA	TALKS ABOUT TEAM COHESION IN STARTUPS	AV HALL

Academic Activities (2022-23)

Guest Lecture/Invited Lecture

S.No	Date	Name and Designation of the Resource Person	Topic	Venue	Beneficiary
1	10.03.2023	Selvi.S.Indirani Federation of consumer organization, Pollachi	Consumer Awareness on Law and Responsibility	Mahaaveer Auditorium	125
2	29.03.2023	Mrs.Kanmani Suresh Spark tech Inc, Pudukkottai	Future Market Fit Product and its Demand	Audio Visual Hall	126

Seminar/Workshop Conferences organized

S.No	Date	Nature of the Event (Conference/Seminar/Workshop)	Number of External Participants	Title of the Event	Name & Designation of the Speakers	Name & Affiliation Chair & Co-chair	Funding Agency	Total Funding
1	18.02.2023	Workshop	Nil	Workshop on,”Career Exploration and Guidance”	Dr.R.Florence Bharath,Department of Management Studies Vivekanandha Institute of Information and Management Studies	NIL	NIL	NIL
2	22.02.2023	Workshop	Nil	Investment Avenues and opportunities for Entrepreneurs	Mr.Mohan Raj.V V3 Data Intelligence PvtLtd	NIL	NIL	NIL
3	25.11.2022	Webinar	Nil	“How Innovation Can Make Money In A Sustainable Way?”	Mr.GokulaKrishnan. Securities Settlement, Bangalore	NIL	NIL	NIL

Staff Participation

S.No	Date	Name of the Faculty	Name of the Workshop/FDP/Training Programme	College
1	01-10-2024 to 05-10-2024		Five Days Online FDP on “Research Methodology”	VLB Janakiammal College of Arts and Science – Coimbatore
2	02-09-2024 to 06-09-2024		Five Days Online FDP on “Integrating NEP 2020 into Higher Education Strategies for Faculty Development and Curriculum Innovation”	Hindusthan College of Arts and Science – Coimbatore
3	26-08-2024 to 30-08-2024		Five Days Online FDP on “Innovative Pedagogy Tools and Techniques”	Gomsguru Academy – Bangalore
4	05-08-2024 & 06-08-2024		Two Days Online FDP on “Critical & Creative Thinking Skills”	Michael College of Education for women- Coimbatore
5	06-05-2024 to 10-05-2024		Five Days Online FDP on “Paradigms of Scientific Research”	VLB Janakiammal College of Arts and Science – Coimbatore
6	18.12.2023 to 22.12.2023		Five Days Online Workhop on “Structural Equation Modeling using IBM SPSS AMOS Software”	Gomsguru Academy- Bangalore – 560064
7	11-12-2023 to 15-12-2023		Five Days Online FDP on “Innovative Pedagogy Tools and Techniques for Effective Teaching and Learning”	K.S.Rangasamy College of Arts and Science – Tiruchengode
8	21-11-2023 to 27-11-2023		Five Days Online FDP on “Empowering Educators for Excellence in Digital Teaching & Professional Growth”	HI LEARN EDUTECH INSTITUTE -karnataka
9	16.11.2023 to 20.11.2023		Five Days Online FDP on “Innovative Pedagogy Tools and Techniques for Effective Teaching and Learning”	Gomsguru Academy- Bangalore
10	07.07.2023 to 13.07.2023		One Week FDP on “Up skill Your Resources”	Ayya Nadar Janaki Ammal College- Sivakasi
11	23-05-2023 to 27-05-2023		Five Days Online FDP on “Skills Reengineering in Business Management”	Andhara Loyola Institute of Engineering and Technology – vijayawada
12	22-05-2023 to 26-05-2023		Five Days Online FDP on “Intellectual Property Rights”	Dr.M.G.R Educational and Research Institute – Chennai
13	24-04-2023 to 28-04-2023		Five Days Online FDP on “Marketing Analytics for Strategic Decisions –A case Base Approach”	Adarsh Institute of Management and Information technology
14	14-03-2023 to 18-03-2023		Five Days Online FDP on “Business Intelligence & Analytics”	Sri Krishna College of Technology – Coimbatore
15	19.12.2022 to 26.12.2022	Mr.K.Prabhakaran	FDP on,”Ethics in Research and Research Methodology”	KG College of Arts and Science,Coimbatore
16	19.12.2022 to 26.12.2022	Mrs.D.Brinda Rubini	FDP on,”Ethics in Research and Research Methodology”	KG College of Arts and Science,Coimbatore
17	29.01.2023 to 31.01.2023.	Dr.D.Naveen Rajkumar	Workshop on,”Writing and Publishing Research Articles in Scopus and Web of Science Indexed Journals”	Dr.Guruswamy Academy,Bengaluru
18	06.02.2023 to 10.02.2023	Mrs.D.Brinda Rubini	Tamilnadu Apex logistics	Bharathiar University,Coimbatore
19	12.03.2023 to 16.03.2023	Dr.D.Naveen Rajkumar	Systematic Review of Literature using Vos Viewer with Publish or Perish	Dr.Guruswamy Academy of Research,Bengaluru
20	12.03.2023 to 16.03.2023	Mrs.Mary Anitha Catharine.P	Systematic Review of Literature using Vos Viewer with Publish or Perish	Dr.Guruswamy Academy of Research,Bengaluru
21	26.03.2023 to 30.03.2023.	Mrs.Mary Anitha Catharine.P	How to Write a thesis	Dr.Guruswamy Academy of Research,Bengaluru
22	28.03.2023	Mr.K.Prabhakaran	Skills Development for Sustainable growth and Empowerment	Shri Nehru Maha Vidyalaya College of Arts and Science
23	28.03.2023	Mrs.D.Brinda Rubini	Skills Development for Sustainable growth and Empowerment	Shri Nehru Maha Vidyalaya College of Arts and Science
24	14.03.2023 to 18.03.2023	Dr.D.Naveen Rajkumar	Business Intelligence and Analytics	Shri Krishna College of Technology,Coimbatore
25	14.03.2023 to 18.03.2023	Mrs.Mary Anitha Catharine.P	Business Intelligence and Analytics	Shri Krishna College of Technology,Coimbatore
26	18.04.2023 to 19.04.2023	Dr.D.Naveen Rajkumar	International conference on Capacity Building & Youth Empowerment	PSG College of Arts and Science,Coimbatore
27	18.04.2023 to 22.04.2023	Dr.D.Naveen Rajkumar	AI applications and its Impact on Business Practices	Shri Ramakrishna College of Arts and Science, Coimbatore
28	18.04.2023 to 22.04.2023	Mrs.D.Brinda Rubini	AI applications and its Impact on Business Practices	Shri Ramakrishna College of Arts and Science, Coimbatore
29	18.04.2023 to 22.04.2023	Mrs.Mary Anitha Catharine.P	AI applications and its Impact on Business Practices	Shri Ramakrishna College of Arts and Science, Coimbatore
30	23.05.2023 to 27.05.2023	Dr.D.Naveen Rajkumar	Skill Reengineering in Business Management	Andhra Loyola Institute of Engineering and Technology, Vijayawada
31	23.05.2023 to 27.05.2023	Mr.K.Prabhakaran	Skill Reengineering in Business Management	Andhra Loyola Institute of Engineering and Technology, Vijayawada
32	23.05.2023 to 27.05.2023	Mrs.D.Brinda Rubini	Skill Reengineering in Business Management	Andhra Loyola Institute of Engineering and Technology, Vijayawada
33	23.05.2023 to 27.05.2023	Mrs.Mary Anitha Catharine.P	Skill Reengineering in Business Management	Andhra Loyola Institute of Engineering and Technology, Vijayawada
34	24.05.2023	Dr.D.Naveen Rajkumar	National Intellectual Property awareness mission	Government of India, Ministry of Commerce and Industry
35	24.04.2023 to 28.04.2023	Dr.D.Naveen Rajkumar	Marketing Analytics for strategic decision-A case Based Approach	Adarsh Institute of Management and Information Technology
36	18.04.2023 to 19.04.2023	Dr.D.Naveen Rajkumar	The study on the impact of work environment, work motivation and leadership on employee performance with special reference to Chennai city	PSG College Coimbatore,641014

Staff Publication

S.No	Name of the Faculty	Title	Journal Name	ISSN / ISBN No. Date of publishing Vol. No.	SCI/WoS/UGC/SSCI/Scopus
1.	Dr.D.NaveenRajkumar	Factors attributing job performance : a Conceptual framework	European chemical bulletin	2063-5346	SCOPUS
2.	Dr.D.NaveenRajkumar	Customized Website	Ipindiaservices.gov.in	202341011793	Patent
3.	Mrs.D.BrindaRubini	Analysis of worklife balance and commitment among women Employees at private textile unit	IIP Proceedings,Iterative Iternational Publisher	978-93-95632-91-1	National Journal
4.	Mrs.P.Mary Anitha Catharine	Factors attributing job performance : a Conceptual framework	European chemical bulletin	2063-5346	SCOPUS

MoUs Details

S.No	Date	Name of the Institution/ University/ Research Lab/Industries	Purpose	Name of the Department	Beneficiary
1	14.08.2023	Executive Search Group of Company, 29,RK Mills B Colony,Peelamedu, Coimbatore-641004	To train up the students to improve their Skills to cater the industrial needs	Department of Business Administration	Students
2	23.08.2023	Grow Smart Group of Company,G-147,Thadagam Road , Coimbatore	To train the students with new methodologies in Share Markets	Department of Business Administration	Students