Business Administration (B.B.A) - Shri Nehru Maha Vidyalaya

The department of Business Administration was started in 1989. From the inception we work with the objective to offer highly professional business administration practice to the students to par with the global standard. We offer Bachelor of Business Administration (BBA), UGC Add on Course (Advertising Management) and a Certificate Course (Successful Startup).

Vision

To develop the analytical and strategic management skills in students, using real time concepts derived from a wider range of academic disciplines and enable them to respond innovatively and effectively to the challenges of the global business environment.

Mission

To provide holistic and value based professional education relevant to the country’s progress in the field of business administration.

To develop managerial skills by educating recent trends in business administration through case study analysis, role play, and management tasks.

Academic Activities (2022-23)

Guest Lecture/Invited Lecture

S.No	Date	Name and Designation of the Resource Person	Topic	Venue	Beneficiary
1	10.03.2023	Selvi.S.Indirani Federation of consumer organization, Pollachi	Consumer Awareness on Law and Responsibility	Mahaaveer Auditorium	125
2	29.03.2023	Mrs.Kanmani Suresh Spark tech Inc, Pudukkottai	Future Market Fit Product and its Demand	Audio Visual Hall	126

Seminar /Workshop Conferences organized

S.No	Date	Nature of the Event (Conference/ Seminar/Workshop)	Number of External Participants	Title of the Event	Name & Designation of the Speakers	Name & Affiliation Chair & Co-chair	Funding Agency	Total Funding
1	18.02.2023	Workshop	Nil	Workshop on,”Career Exploration and Guidance”	Dr.R.Florence Bharath,Department of Management Studies Vivekanandha Institute of Information and Management Studies.	NIL	NIL	NIL
2	22.02.2023	Workshop	Nil	Investment Avenues and opportunities for Entrepreneurs	Mr.Mohan Raj.V V3 Data Intelligence PvtLtd	NIL	NIL	NIL
3	25.11.2022	Webinar	Nil	“How Innovation Can Make Money In A Sustainable Way?”	Mr.GokulaKrishnan. Securities Settlement, Bangalore	NIL	NIL	NIL

Staff Participation

S.No	Date	Name of the Faculty	Name of the Workshop/FDP/Training Programme	College
1	19.12.2022 to 26.12.2022	Mr.K.Prabhakaran	FDP on,”Ethics in Research and Research Methodology”	KG College of Arts and Science,Coimbatore
2	19.12.2022 to 26.12.2022	Mrs.D.Brinda Rubini	FDP on,”Ethics in Research and Research Methodology”	KG College of Arts and Science,Coimbatore
3	29.01.2023 to 31.01.2023.	Dr.D.Naveen Rajkumar	Workshop on,”Writing and Publishing Research Articles in Scopus and Web of Science Indexed Journals”	Dr.Guruswamy Academy,Bengaluru
4	06.02.2023 to 10.02.2023	Mrs.D.Brinda Rubini	Tamilnadu Apex logistics	Bharathiar University,Coimbatore
5	12.03.2023 to 16.03.2023	Dr.D.Naveen Rajkumar	Systematic Review of Literature using Vos Viewer with Publish or Perish	Dr.Guruswamy Academy of Research,Bengaluru
6	12.03.2023 to 16.03.2023	Mrs.Mary Anitha Catharine.P	Systematic Review of Literature using Vos Viewer with Publish or Perish	Dr.Guruswamy Academy of Research,Bengaluru
7	26.03.2023 to 30.03.2023.	Mrs.Mary Anitha Catharine.P	How to Write a thesis	Dr.Guruswamy Academy of Research,Bengaluru
8	28.03.2023	Mr.K.Prabhakaran	Skills Development for Sustainable growth and Empowerment	Shri Nehru Maha Vidyalaya College of Arts and Science
9	28.03.2023	Mrs.D.Brinda Rubini	Skills Development for Sustainable growth and Empowerment	Shri Nehru Maha Vidyalaya College of Arts and Science
10	14.03.2023 to 18.03.2023	Dr.D.Naveen Rajkumar	Business Intelligence and Analytics	Shri Krishna College of Technology,Coimbatore
11	14.03.2023 to 18.03.2023	Mrs.Mary Anitha Catharine.P	Business Intelligence and Analytics	Shri Krishna College of Technology,Coimbatore
12	18.04.2023 to 19.04.2023	Dr.D.Naveen Rajkumar	International conference on Capacity Building & Youth Empowerment	PSG College of Arts and Science,Coimbatore.
13	18.04.2023 to 22.04.2023	Dr.D.Naveen Rajkumar	AI applications and its Impact on Business Practices	Shri Ramakrishna College of Arts and Science, Coimbatore
14	18.04.2023 to 22.04.2023	Mrs.D.Brinda Rubini	AI applications and its Impact on Business Practices	Shri Ramakrishna College of Arts and Science, Coimbatore
15	18.04.2023 to 22.04.2023	Mrs.Mary Anitha Catharine.P	AI applications and its Impact on Business Practices	Shri Ramakrishna College of Arts and Science, Coimbatore
16	23.05.2023 to 27.05.2023	Dr.D.Naveen Rajkumar	Skill Reengineering in Business Management	Andhra Loyola Institute of Engineering and Technology, Vijayawada.
17	23.05.2023 to 27.05.2023	Mr.K.Prabhakaran	Skill Reengineering in Business Management	Andhra Loyola Institute of Engineering and Technology, Vijayawada.
18	23.05.2023 to 27.05.2023	Mrs.D.Brinda Rubini	Skill Reengineering in Business Management	Andhra Loyola Institute of Engineering and Technology, Vijayawada.
19	23.05.2023 to 27.05.2023	Mrs.Mary Anitha Catharine.P	Skill Reengineering in Business Management	Andhra Loyola Institute of Engineering and Technology, Vijayawada.
20	24.05.2023	Dr.D.Naveen Rajkumar	National Intellectual Property awareness mission	Government of India, Ministry of Commerce and Industry
21	24.04.2023 to 28.04.2023	Dr.D.Naveen Rajkumar	Marketing Analytics for strategic decision-A case Based Approach	Adarsh Institute of Management and Information Technology
22	18.04.2023 to 19.04.2023	Dr.D.Naveen Rajkumar	The study on the impact of work environment, work motivation and leadership on employee performance with special reference to Chennai city	PSG College Coimbatore,641014

Staff Publication

S.No	Name of the Faculty	Title	Journal Name	ISSN / ISBN No. Date of publishing Vol. No.	SCI/WoS/UGC/SSCI/Scopus
1.	Dr.D.NaveenRajkumar	Factors attributing job performance : a Conceptual framework	European chemical bulletin	2063-5346	SCOPUS
2.	Dr.D.NaveenRajkumar	Customized Website	Ipindiaservices.gov.in	202341011793	Patent
3.	Mrs.D.BrindaRubini	Analysis of worklife balance and commitment among women Employees at private textile unit	IIP Proceedings,Iterative Iternational Publisher	978-93-95632-91-1	National Journal
4.	Mrs.P.Mary Anitha Catharine	Factors attributing job performance : a Conceptual framework	European chemical bulletin	2063-5346	SCOPUS

MoUs Details

S.No	Date	Name of the Institution/ University/ Research Lab/Industries	Purpose	Name of the Department	Beneficiary
1	14.08.2023	Executive Search Group of Company, 29,RK Mills B Colony,Peelamedu, Coimbatore-641004	To train up the students to improve their Skills to cater the industrial needs	Department of Business Administration	Students
2	23.08.2023	Grow Smart Group of Company,G-147,Thadagam Road , Coimbatore.	To train the students with new methodologies in Share Markets	Department of Business Administration	Students